{"id":9465,"date":"2022-12-23T10:19:25","date_gmt":"2022-12-23T10:19:25","guid":{"rendered":"https:\/\/www.myroniuk.com\/?p=9465"},"modified":"2024-10-13T18:59:40","modified_gmt":"2024-10-13T18:59:40","slug":"content-marketing-strategy","status":"publish","type":"post","link":"http:\/\/www.myroniuk.com\/en\/content-marketing-strategy\/","title":{"rendered":"\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443"},"content":{"rendered":"<p><strong>\u0404 \u0434\u0432\u0430 \u0442\u0438\u043f\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443:<\/strong>&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u043f\u0440\u044f\u043c\u0438\u0439 (\u0442\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u0438\u0439, 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\u0437\u0430\u043b\u0443\u0447\u0435\u043d\u0438\u0445 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432. \u0422\u0430\u043a\u043e\u0436 \u043d\u0430 \u0442\u043e\u0439 \u0447\u0430\u0441 \u043a\u043e\u0436\u0435\u043d \u0442\u0440\u0435\u0442\u0456\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0439 \u043f\u043e\u043a\u0443\u043f\u0435\u0446\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u043f\u043e\u0432\u0438\u043d\u0435\u043d \u0437\u043d\u0430\u0442\u0438, \u0449\u043e \u043f\u043e \u0432\u0438\u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0441\u0432\u043e\u0454\u0457 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0437\u0432\u0435\u0440\u0442\u0430\u0442\u0438\u0441\u044f \u0441\u0430\u043c\u0435 \u0434\u043e \u043d\u0430\u0441. \u0410 \u0449\u0435 \u043c\u0438 \u043c\u0430\u0454\u043c\u043e \u0441\u0442\u0430\u0442\u0438 \u043f\u0435\u0440\u0448\u0438\u043c \u0456 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u043c \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u043c, \u0434\u0435 \u043b\u044e\u0434\u0438 \u0431\u0443\u0434\u0443\u0442\u044c \u0437\u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0438 \u0446\u0456\u043a\u0430\u0432\u0443 \u0434\u043b\u044f \u0441\u0435\u0431\u0435 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e.&nbsp;<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"2\ufe0f\u20e3\" src=\"https:\/\/lh5.googleusercontent.com\/9xPJTEZjSqufF-nbV-JDBiv72G5HpE7StK3qK-3Pb_qOF31Dl4_A-JmyCDl-ST_FHdWX-AdmrvC_G4CzNYvWKfkAz7zIqs99jwbEHGfZgsgRDnnrK5ouEz-XG8u-fOi8EA3IUdbEAA1SHAEd0kSxo8AqqkM0lIrn2GTF4cMicsM9KhNkRbC7-J1CQ_4_-g\" width=\"19\" height=\"19\"> \u0412\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438 \u0456 \u043e\u043a\u0440\u0435\u0441\u043b\u0438\u0442\u0438 \u0430\u0432\u0434\u0438\u0442\u043e\u0440\u0456\u044e.<\/p>\n\n\n\n<p>\u0421\u043f\u0435\u0440\u0448\u0443 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e \u0440\u043e\u0437\u0431\u0438\u0440\u0430\u0454\u043c\u043e \u0430\u0432\u0434\u0438\u0442\u043e\u0440\u0456\u044e \u0437\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u043e\u044e \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u043e\u044e. \u0426\u0435 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0449\u043e\u0431 \u0434\u0443\u0436\u0435 \u0447\u0456\u0442\u043a\u043e \u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u044f\u043a\u0430 \u0432\u043e\u043d\u0430 &#8211; \u0446\u044f \u0430\u0432\u0434\u0438\u0442\u043e\u0440\u0456\u044f, \u044f\u043a\u0456 \u043c\u0430\u0454 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0442\u0430 \u0447\u0438\u043c \u043d\u0430\u0448\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0457\u0457 \u043f\u043e\u0442\u0440\u0435\u0431 \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u043a\u0440\u0430\u0449\u0438\u043c \u0437\u0430 \u0442\u0435, \u0449\u043e \u0432\u043e\u043d\u0430 \u043e\u0442\u0440\u0438\u043c\u0443\u0454 \u0456 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454 \u0437\u0430\u0440\u0430\u0437. \u0422\u0443\u0442 \u0432\u0430\u0440\u0442\u043e \u043d\u0435 \u0437\u0430\u0431\u0443\u0442\u0438 \u043f\u043e\u0434\u0438\u0432\u0438\u0442\u0438\u0441\u044f, \u0449\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456 \u0448\u0443\u043a\u0430\u044e\u0442\u044c \u0432 \u0433\u0443\u0433\u043b\u0456 \u043f\u043e \u0446\u0456\u0439 \u0442\u0435\u043c\u0456.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"3\ufe0f\u20e3\" src=\"https:\/\/lh4.googleusercontent.com\/MNrPlaYzVyft9QzaraVvwuB0d2JieO4z2t-Ar3k0k44PTqUpDzpOEKWQk2PP49w6aiYUQvm3LCWX2yg3m2dJXXaUiY64eYNijVkaRJ2Vfz8g6K3KR7znKUowKTUi4hA7ZHtHhNi2j6wxGrn1RfQZkVjuC6bZGMGPbRx_7p9jsqnbS9PlZrUUZybkKtat-Q\" width=\"19\" height=\"19\"> \u0412\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438 \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0442\u0430 \u043d\u0430\u0442\u0445\u043d\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u0426\u0435 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e, \u0449\u043e\u0431 \u043c\u0430\u0442\u0438 \u044f\u043a\u043d\u0430\u0439\u043f\u043e\u0432\u043d\u0456\u0448\u0438\u0439 \u043e\u0431\u0440\u0430\u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u0430 \u0432\u0456\u0434\u0442\u0430\u043a, \u043c\u043e\u0433\u0442\u0438 \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044f \u043f\u0440\u043e \u0432\u0441\u0456 \u0439\u043e\u0433\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438, \u044f\u043a\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f \u043c\u043e\u0436\u0435 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0438\u0442\u0438.&nbsp;<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"4\ufe0f\u20e3\" src=\"https:\/\/lh6.googleusercontent.com\/N4MZrGegwNvXKVMOZgx4BCWn76vfZdhU9xzfjYicLxw5mbHVqcPgVuET-9Yzqrz-PuNNpc8b7Ut2ONYqOneA3go5AUk7brgueoEz3xVkMYe09r-qG9_oYYWKV8_4Caow9CvHcHcxQNH6EJZuFl_ojCoveQjHzlaJYuPWx6zGkusmOMzI0zGLJ7fK59r74w\" width=\"19\" height=\"19\"> \u041e\u043a\u0440\u0435\u0441\u043b\u0438\u0442\u0438 \u0448\u043b\u044f\u0445 \u0442\u0430 \u0435\u0442\u0430\u043f\u0438, \u044f\u043a\u0456 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442 \u0432\u0456\u0434 \u043c\u043e\u043c\u0435\u043d\u0442\u0443, \u043a\u043e\u043b\u0438 \u0432\u043f\u0435\u0440\u0448\u0435 \u043d\u0430\u0441 \u043f\u043e\u0431\u0430\u0447\u0438\u0432 \u0434\u043e \u043a\u0443\u043f\u0456\u0432\u043b\u0456:<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\ud83d\udccd\" src=\"https:\/\/lh6.googleusercontent.com\/Du5i4aXWBeh9nnIAFCX481ghrBI31DkrxGRETzLIuaJ6zabFdNGia8T_1TyblXaUb_wLjNAO60m48pMlrUOy0mLqrja-RF0KwoPdGYpECfx1gwijKqci8hZyNPfqnFbbGDYGxoKVL_Lj3ie2FaLxis6ps-uM0eMNXpJBtdeylVG5IbmTxNW6kzVmLJXYEQ\" width=\"19\" height=\"19\">\u0434\u0435 \u0434\u0456\u0437\u043d\u0430\u0454\u0442\u044c\u0441\u044f \u043f\u0440\u043e \u043d\u0430\u0441;<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\ud83d\udccd\" src=\"https:\/\/lh4.googleusercontent.com\/rqflufqmvO-1W7W2ZJZp18I15dhhbtU3cHRrCqg7hGkEUjcAjWRbfxLzKaSpXdE39Az6ABiiODKZ5zVU0_EdBxNPZfl82CtqMusPLciZCEX3FR0no0jgvb12xo_93e-aEQtmEX_bVfCQizhugld_yQIv9dAwBPiqCTeR7YZPcn2H9Em1JZFaCVl21P8qnQ\" width=\"19\" height=\"19\">\u044f\u043a \u0437\u0430\u0446\u0456\u043a\u0430\u0432\u043b\u044e\u0454\u0442\u044c\u0441\u044f;<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\ud83d\udccd\" src=\"https:\/\/lh3.googleusercontent.com\/nK9lDKBWrK7vUP6o6nyA3SqWLyynP7hod8ntDOReiSvaNomeq66V54e7y-oaqNFFUFOWDwTP_b7c91kzGdH0jT8HPqojbDq3-t-ekA5rkaGw_T_0nc7meIQDtYAC4PNmsbhfrH4IoGYnFYUj6DukwYTXXvWrbTUut4sFiqZ5lJ23x6T5uwJAleoFuqMnwA\" width=\"19\" height=\"19\">\u044f\u043a \u0437\u0430\u043b\u0443\u0447\u0430\u0454\u0442\u044c\u0441\u044f;<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\ud83d\udccd\" src=\"https:\/\/lh5.googleusercontent.com\/D9BRBpseP7oqiGsQx_gG-oO3Zikd62pB-ijPwmmp_vqBbmInhUv9P8nBDloWuLkSNFry7T5iUq_tVWa_OGLPl1396JlQFpPdjBuCd-0n_Bfr-8LVqTz00wBMDJWTycnqASxlsAyBfTELXaH3skOuOawqHIPK_IcnwJlb6KxKpbEXcGQuNnwVU6XXhBDBiA\" width=\"19\" height=\"19\">\u044f\u043a \u043a\u0443\u043f\u0443\u0454.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"5\ufe0f\u20e3\" src=\"https:\/\/lh6.googleusercontent.com\/0bIDVdW0YB_rbe7nXBVF4lpwpTHaCQGPELKyB-shtFNddguND4R-NwdqMCJtQ1Zbg8Be5ZnjAlCeGvCE2W7ZaoSGKjHZ0wo1hjMe00B4hcx0LxJai6HPCNwB70Vokcf1Wol-Znf8QBvbFOi_Dvrn_pSDSQGIs41OCvGxXZMj73kAYdwNZAa6hnXXNdnRbg\" width=\"19\" height=\"19\">&nbsp; \u0420\u043e\u0437\u0456\u0431\u0440\u0430\u0442\u0438 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e \u043a\u043e\u0436\u0435\u043d \u0435\u0442\u0430\u043f \u0456 \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438:&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u0446\u0456\u043b\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457;&nbsp;<\/li>\n\n\n\n<li>KPI;<\/li>\n\n\n\n<li>\u0442\u0435\u043c\u0438, \u043d\u0430 \u044f\u043a\u0456 \u201c\u0440\u043e\u0437\u043c\u043e\u0432\u043b\u044f\u0442\u0438\u201d \u0437 \u0430\u0432\u0434\u0438\u0442\u043e\u0440\u0456\u0454\u044e;&nbsp;<\/li>\n\n\n\n<li>\u043a\u0430\u043d\u0430\u043b\u0438 \u0442\u0430 \u0444\u043e\u0440\u043c\u0430\u0442\u0438 \u043f\u043e\u0448\u0438\u0440\u0435\u043d\u043d\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443;<\/li>\n\n\n\n<li>\u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0442\u0430 \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u0423\u0436\u0435 \u043f\u0456\u0441\u043b\u044f \u0446\u044c\u043e\u0433\u043e \u0440\u0430\u0437\u043e\u043c \u0437 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u043e\u043c \u0442\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u044e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0432\u0438\u0431\u0443\u0434\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u0434\u0430\u043a\u0446\u0456\u0439\u043d\u0438\u0439 \u043f\u043b\u0430\u043d (Editorial Plan) \u2014 \u0441\u0443\u043f\u0435\u0440 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0443 \u043a\u0430\u0440\u0442\u0443, \u044f\u043a\u0430 \u0440\u043e\u0437\u043a\u0430\u0436\u0435, \u043d\u0435 \u043b\u0438\u0448\u0435 \u044f\u043a\u0456 \u0442\u0435\u043c\u0438, \u043a\u0430\u043d\u0430\u043b\u0438, \u0444\u043e\u0440\u043c\u0430\u0442\u0438, \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430 \u043c\u0430\u044e\u0442\u044c \u0431\u0443\u0442\u0438 \u0432 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0430\u0445, \u0430 \u0439 \u0445\u0442\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e \u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u0456 \u0437\u0430 \u0449\u043e \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0454.&nbsp;<\/p>\n\n\n\n<p>\u0406 \u043d\u0435 \u0437\u0430\u0431\u0443\u0432\u0430\u0439\u0442\u0435, \u0449\u043e \u0440\u043e\u0431\u043e\u0442\u0430 \u043d\u0430\u0434 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0454\u044e &#8211; \u0446\u0435 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441, \u0457\u0457 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e 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